Both SEO website optimization and Google reviews are essential for a service-oriented business, but Google reviews often have a more pronounced effect, particularly for local enterprises.

Google reviews are especially vital for service businesses for several reasons:

• Google reviews act as social proof, helping to build trust with potential clients. This is crucial for service-based businesses, where customer experiences significantly influence decision-making.
• Google reviews have a direct effect on local search rankings, aiding businesses in appearing in the "Map Pack" and boosting visibility in local search results.

Reviews that frequently contain relevant keywords reinforce your business's relevance within specific search queries. Also, businesses with a higher number of positive reviews are more likely to be prominently featured in Google search results and on Google Maps.

Reviews also provide valuable feedback that can enhance your business services and address customer concerns. While SEO website optimization is still important, Google reviews have a few distinct advantages:

• Deliver fresh, user-generated content that Google highly values.
• Has a direct impact on local search rankings, which is essential for service businesses.
• Provides immediate credibility and can sway purchase decisions more rapidly than traditional SEO strategies.

Google reviews will continue to be important in local SEO strategies. While both SEO website optimization and Google reviews hold value, for a service business, prioritizing the generation and management of Google reviews may lead to more immediate and significant outcomes in terms of local visibility and customer acquisition.