Where Should You Collect Reviews: Google, Facebook, Yelp, or All of Them?

Kevin Crawford
January 17, 2025
Reputation Management Foundations

Where Should You Collect Reviews: Google, Facebook, Yelp, or All of Them? 

Short answer? You need reviews on all platforms—but with a clear priority. Here's the breakdown:  

1️⃣ Google Reviews: The MVP Google Reviews are a no-brainer:  

- They directly impact your **local SEO** and help you show up in Google searches and Maps.  
- They’re **highly visible** and trusted, reaching the largest audience of people actively searching for businesses.  
- They’re easy for customers to leave, making them your most important platform for reviews.  Focus most of your energy here.

2️⃣ Facebook Reviews: Social Power Facebook Reviews are great for building trust through social proof:  

- They leverage connections—friends seeing friends recommend your business is powerful.  
- The process is seamless for users already on the platform.  
- Reviews here can include multimedia content, which helps you stand out.  If your audience is active on Facebook, this is a solid second priority.  

3️⃣ Yelp Reviews: A Niche Player  Yelp can be hit or miss, depending on your business type:  

- It’s crucial for industries like restaurants, hospitality, and services but less impactful elsewhere.  
- Yelp reviews tend to be more critical, which can be a challenge to manage.  
- While it’s good to monitor Yelp, it shouldn’t be your primary focus unless your industry depends on it.  

Recommended Strategy:

1. Prioritize Google Reviews—Make it easy for your customers to leave feedback here.  

2. Encourage Facebook Reviews—A close second for businesses with an active social media presence.  

3. Keep an eye on Yelp—Respond to reviews and maintain a presence, but don’t overinvest your time unless it’s critical to your industry.  

💡 Pro Tip: Ask your customers for detailed feedback. Platforms with meaningful, text-rich reviews (like Yelp) are perceived as more trustworthy.  Ready Reviews platform easily allows you to collect, monitor and respond to multiple review platforms with the same easy to use process.

Ready to take the next step? Our sales team is ready to help.